Sleep technology brand Simba launched a major campaign to raise awareness of how lack of sleep can radically affect both decision making and emotional reactions. The film, directed by Guy Shelmerdine with visual effects and grade by MPC, has been launched to coincide with the UN International Day of Peace.

The action-packed 60 second spot opens on the deck of an aircraft carrier. It’s the Cuban Missile Crisis, 1962. We see a close up of an American general and Russian general staring intensely at each other. But rather than erupting into conflict, there’s a real sense of camaraderie. A tennis net is rolled out between them and a gentle and friendly rally ensues. The film ends by returning us to the present day with a poignant reminder that the world could do with more peace now as much as then.

MPC’s role was integral in helping BBH and Smuggler achieve their vision of this campaign. MPC was responsible for the build of both planes in the spot, plus replication across the carrier, and also for the whole environment out at sea.