During lockdown, global sexual wellness brand Lovehoney wanted to create a campaign that not only raised a smile, but also conveyed that sexual happiness can support our overall wellbeing during these unprecedented times.

Created by Brave, Light Relief in Lockdown campaign ran exclusively across Ocean Outdoor digital out of home (DOOH) sites in London for two weeks.

In a brilliant display of great billboard copywriting, Brave linked the new vocabulary of social distancing, lockdown and masks to Lovehoney’s range of products to raise a smile with three light-hearted ads.

Cheeky and slightly risqué, the ads leave the viewer to find the joke by letting the logo do most of the work.

Light Relief in Lockdown was a winner of Ocean Outdoor’s Crucial Creative Competition 2020. The competition was organised to help rally advertisers, agencies and communities as Covid-19 began to ease.