Amazon Prime Video was about to launch the series All or Nothing: Brazilian Team, which tells the team’s journey along Copa América 2019.

But, well, everyone kind of knew the basics about the story. And everything had happened almost a year earlier. So how to draw people’s attention to the series? This was our main goal: to catch people’s interest about that National Team and what actually happened. It means: a very criticized team that overcame a lot of challenges to win one of the most important championships of the world.

To do that, we literally made all journalists that had severely criticized the team to eat their own words. And it worked very well.