Picturesonix had the pleasure of teaming up with One 6th animation studio's to create the music, foley and sound design for an ad campaign commissioned by the ethical fashion brand WAWWA Clothing.

The 1+1 ad campaign aims to donate one of every item purchased from the range to someone less fortunate.

The guys over at WAWWA had worked with One 6th to create such compelling and beautiful visuals that ideas for the soundtrack immediately jumped out at us. It was clear from the start that a cinematic approach would help to create an immersive experience for the viewer, drawing them into what's happening on screen and reinforcing the ad's message. 

It was nice to be part of a campaign that is going to have a positive impact on such a pertinent social issue today.