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Techo Latam - Settlements (Favelas)
10/09/2020
Advertising Agency
Santiago, Chile
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Techo Latam is an organization that works to overcome poverty in Latin America and thus end settlements. To raise funds, we created “Settlements, the movie you didn't want to watch” a series of trailers done by movie directors from Argentina, Colombia, Brazil, Peru and Chile, showing the reality of the settlements in every country. To get a ticket to watch the movie, people entered the site, and when they went to pay they just realized that the movie did not exist and that each seat was a contribution (collect) to help the settlements disappear. The campaign achieving more than $100,000 and overpass all the goals projected. 

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