The #UNIGNORABLE Tower was an awareness campaign launched by United Way in Toronto to bring attention to the more than 116,000 families struggling to put a roof over their head. The primary component of the campaign was a mobile AR experience that visualized these families using something everyone could understand – a tower. 

If the #UNIGNORABLE Tower were real, it would be the world’s tallest building. This powerful visual pulled people into the conversation about poverty in the city and helped educate people on the true scale of the problem.