Method, known as the "eco-conscious" cleaning brand, last year launched a new advertising campaign called 'Drag Cleans' to challenge toxic gender stereotypes in cleaning.

Partnering with LGBT Foundation and seven of the UK’s hottest drag performers, method commissioned Dirty Films and Uncommon with photography by Sarah Cresswell to create the campaign, which was featured on over 150 digital billboards across London. 

'Drag Cleans' was hot on the heels of the Advertising Standards Authority's recent ban on harmful gender stereotypes featured in advertising. Through the bright and bold imagery, Method was created to subvert the outdated, "traditional" stereotypes so often associated with scrubbing and polishing.