With the lockdown, many car brands turned their head towards E-Commerce, but selling cars is not like selling clothes, sports gadgets or tech online: nobody buys them without seeing them, getting in, driving them, looking if the children fit in the back and other direct interactions.

And with this reality in and fierce price race, we managed to gain historic high share achieving leadership of the category, just by using WhatsApp. Yeah, the app that we use to send recepies, food pictures and talk to grandma on the other side of the world.

We had to generate a real car experience without people leaving their homes. And WhatsApp video was the tool we used to make it happen.

We invited people interested in a Chevrolet to connect by videocall with 6 product experts who were at the Live Store, a warehouse with our top selling models.

Through such basic, cheap and fast technology, we managed to get more than 88 thousand leads to live the experience.

And although we had to raise the price of our cars and the advertising budget was less than the competition, more than 2063 people bought their Chevrolet without having seen it in real life before, yes, without the new car smell, feeling the dashboard or sitting in it with the kids playing in the back. 

We gave our sales force a tool to continue with their jobs, achieving real sales from their homes. And we became a success story that was replicated in Colombia, Chile, Peru, Bolivia, Ecuador and Uruguay.

Chevrolet Live Store. Even when our dealership doors close, we find new roads.