The final was a tie. The tie-breaker was a tie. But somehow, England walked away with the 2019 Cricket World Cup. When the so-called ‘champions’ came to tour New Zealand, 2degrees, the Kiwi telco known for fighting for fair, highlighted the unfair result with a tie that said ‘it was a tie’. Our unique piece of ‘neckvertising’ was picked up, seen and talked about at every game during the England tour, accumulating 27 million impressions, hijacking live broadcast coverage, resulting in media articles, receiving kudos from commentators and sports stars, and helping 2degrees be seen as one of New Zealand's 10 fairest brands.