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Absolut - A Night For Change / Juntos Nos Levantamos
22/08/2018
Creative Production Studio
London, United Kingdom
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In September 2017 we launched an exciting initiative, #ANightForChange, which would engage eight cities and eight communities around the world in a single night of international artistic expression. However, a week prior to the global activation, the earthquake of 19th September struck one of the destinations, Mexico City, devastating the artistic community of La Roma Condesa. In the difficult months following, community members reported not only a decline in economic/social activity in the area but a perceived fear of further damage. We decided we would still return to the area but this time we would create a bigger impact by solidifying a community - rebuilding art, commerce and confidence.

 

Expanding on the original mural planned with one artist, three artists (one local and two international, who took part in the global launch) came to the heart of the affected neighbourood to convey three different interpretations of hope, strength and positivity. A community workshop was also run by the local artist to bring people an outlet to express themselves and bond over their experiences together, reminding each other of the strength found in unity.

 

In order to engage the community further, a live event was devised to coincide with the unveiling of the murals that would also drive commerce back into local businesses and therefore the community. Local businesses and individuals including food and beverage vendors, local DJs and a local charity (working in photography for the blind) all came together to celebrate the neighbourhood and its renewed colour. Crowds returned to their once much-loved district.

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