Have you ever discovered a product that just seems too good to be true? Director Cassandra Brooksbank captures such a feeling in a comedic new campaign for coffee design company Fellow. Produced by Great Guns, the retro-style film helps bust the myths surrounding Fellow’s new Old Brew Grinder, proving that it’s the ‘missing link’ that can bridge the gap between a bean and a great cup of coffee.

Proving that ‘it’s not a conspiracy, it’s just good coffee,’ the 50s/60s newsreel-esque campaign battles conspiracy theories to debunk the myth of what a coffee grinder should be – and how Fellow can solve seemingly impossible problems. The spot, which includes references to such iconic conspiracies as Bigfoot and the ‘faked’ Moon landing, sees disgruntled former employee and whistle-blower Espresso Snowden attempt to reveal the mysteries behind Fellow’s latest product. Luckily, scientists at Fellow Industries provide explanations for each aspect of the grinder – proving why it goes above and beyond many professional models.