Global e-tailer, boohoo.com launches their first campaign tapping into the latest social craze du jour, TikTok. 

The ‘Move Me’ campaign which is synonymous with TikTok dance styles and in app transitions is the first campaign of its kind linking the styles you want now to the app of the moment. 

TikTok is all about self-expression, feeling great, joining a movement and most importantly doing your thing and boohoo very much stands with that. 

For the campaign, Boohoo teamed with multi award winning choreographer Christiana Rehana, best known for her work with global stars such as hit UK Grime artists Stormzy and Giggs as well as brands including Island Records. 

The campaign product centres around boohoo’s Pre Fall/Autumn Winter 2020 collections.

The message is loud and clear  - it’s time to move, move, move for the movement -  doing your own thing and move in the clothes you want to be seen in.