Aging the perfect cheese takes time and patience. So Mainland Cheese created a very, very time consuming promotion; the Mainland 2,000-Piece Voucher. A voucher that came in the form of a huge, and considerably tricky puzzle. Customers applied to win the voucher through social, and to redeem their cheesy reward, all they had to do was send us photographic proof that they'd put in the hours, and painstakingly pieced it together. It took them a bit of time, a whole lot of effort, but- just like Mainland cheese- it was worth the wait.

Further case study details on Our Showroom:

http://www.ourshowroom.co.nz/mainland2000piecepuzzle/