At the heart of the campaign is an epic film that takes us on a journey of The Glenlivet’s history of breaking tradition and celebrates those who aren’t afraid of mixing things up. As we travel from one era in recent history to the next, we watch as each protagonist breaks with a whiskey-related convention of the time. Tradition upended, they then literally demolish the walls of the set and a new scene and era is revealed into which the lead boldly steps through.