After months of lockdown, bars are reopening around the world. And we want to keep them like that. But the new normal is still a bit new: elbow bumps replaced hugs and handshakes, air cheers replaced the actual cheers and sharing is not caring.

While the film reminds us that we all have to deal with the ways of navigating the new normal, the campaign is also built around the Book a beer activation, an initiative that helps people book their beer before getting into a bar, helping both bars and consumers to #SocialiseResponsibly.