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Group745
Group745
Group745
Group745
Group745
Aston Martin - Beautiful Is Relentless
07/09/2020
Production Company
London, UK
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial

Daisy Zhou shot a bold new film to mark the launch of Aston Martin’s newest model and first-ever SUV: the Aston Martin DBX. Built at the new Aston Martin St Athan production facility in South Wales, the DBX takes the qualities and characteristics that have defined the brand for over a century to a whole new level. Creatively devised the striking piece explores light, dynamism, and emotion – drawing on Daisy’s own memories of childhood to express the innate qualities of a particular time and place. 

The launch film reimagines a journey in the Aston Martin DBX through a surreal vision. Alongside striking shots of the DBX racing around a circuit, we see brief moments of contemporary dance, giant figures emerging from the ground, and a group of people sprinting across a field at dusk. Zhou cleverly shows off the car in all its beauty and design whilst intercutting with this stunning, surreal imagery that acts as a metaphor for the car’s childlike spirit of adventure.