ASICS wanted to introduce runners to GLIDERIDE, its newest shoe that uses
GUIDESOLE™, a groundbreaking technology that helps runners conserve energy. To demonstrate how the shoes work, we invited athletes from all over the world to participate in a unique race without a finish line, pitting them against themselves rather than each other.

This is the film that documented the story and was directed by ZCDC, acclaimed writers and directors of Netflix’s Flint Town and award-winning documentary T-Rex, the duo facilitated and orchestrated 5 camera units across 2 days documenting each runner’s journeys, struggles and celebrations.