From iconic movies to home WiFi, everything Xfinity creates brings families together. Our goal was to celebrate this fact during the biggest togetherness moment of the year—the holidays.

We produced a short film in collaboration with Steven Spielberg for daytime television, in which the much-loved character E.T. returns to Earth to visit his old friend Elliott and is surprised to discover just how much things have changed. Elliott has a family of his own now, and terrestrial technology has advanced significantly, to say the least.

The project was an epic collaboration: In just 12 weeks, we had to secure Steven Spielberg’s blessing, vintage puppet molds, music from John Williams and, of course, Henry Thomas, the actor who originally played Elliott. In the end, we were able to create a cultural moment that increased brand love for Xfinity. “A Holiday Reunion” became the number-one trending video on YouTube. Over 450 articles were written, Forbes named it the number-one Christmas ad of 2019, and it received more than 2.3 billion impressions. In total the campaign received over 227 million digital and cinema views globally. It was shared over 595,000 times across YouTube, Facebook and Twitter, causing a thirtyfold increase in brand conversations. And to top it off, families rented the original E.T. movie through the Xfinity platform over 2.8 million times and helped Xfinity achieve its highest Net Promoter Score ever.