Half of American singles are on dating apps and Tinder is now the #1 way people meet and date. Despite its popularity, brands don’t get a lot of right swipes on the platform. Orbit wanted to help singles turn their matches into dates and get Orbit gum in their pockets before those dates.

We hijacked a Tinder ad and turned it into the first AI assistant for your dating life. Meet Wingbot, a friendly bot that uses real data from Tinder to offer personalized dating advice to users. People interacted directly, swiping right on Wingbot to get advice on everything from openers to first date ideas. Not only did users match with our ad, they kept coming back for more.

Wingbot set a new standard for engagement inside Tinder, not just for an ad, but even between people. 92% of matches messaged us back, sent an average of 10.2 messages, and on a platform where a regular conversation lasts an average 3 seconds, ours lasted a whopping 1:27. 

With Wingbot, we turned a Tinder ad into a useful tool that gives people confidence to go from online dating to real life dates.