This case shows how a 30s commercial was watched for an average of 26 minutes.  In June 2019, Bouygues Telecom launched a promotional offer: 1 year of free Netflix for all new subscribers. To promote the offer, the operator created the never-ending commercial, to challenge hardcore series fans who claim they know everything. To put them to the test, Bouygues Telecom hid 20 Netflix series references in their ad… and challenged them online to find them all. In the end, they became victims of their own vanity, spending an average of 26 minutes watching the 30s commercial.