Picture this.  It's Spring 2020. New, sociable, canned wine brand, HUN, are getting ready to drop.  But then a global pandemic happened.  They were supposed to launch at festivals.  But they were cancelled.  They were supposed to have a launch party.  But no one could make it.  They still went into supermarkets.  But the UK was in lockdown.  They had to think fast.

Instead of shying away froim lockdown, HUN leaned into it and embraced the slightly awkward situation they found themselves in.  How did they do that?  With a nationwide outdoor campaign for no one to see.  Creative was regularly refreshed based on the Prime Minister's updates to the nation.  While some would say this was the worst time top launch a new brand, HUN did it anyway.