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Institute of Management Accountants - Scenes from an Office
31/08/2020
Advertising Agency
New York, United States
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Ambitious accountants would rather connect the dots than count them. But to get those jobs, you need a Certified Management Accountant (CMA) credential. So how do you get them to take the leap? We empathised with the frustration they feel with their current job by visualising a handful of idioms. Like having a 'low ceiling on your career,' how audits feel like “pounding your head against the wall,” and “wanting to crawl under the table” when you don’t know the answer to your boss’ question.

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