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Group745
Sparkasse Bank - The Sure!-Not!-Song
03/04/2018
Advertising Agency
Hamburg, Germany
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SURE! NOT! - GERMAN BANK TURNS HUMAN DOUBT INTO A CRAZY MUSICAL HIT
Struggling with significant financial decisions is a well-known issue for virtually everybody. Head says NO, gut thinks SURE. Talking to Sparkasse, Germany’s biggest bank, before taking out a loan, can help resolve these internal conflicts. Based on the insight Jung von Matt/SPREE, created an engaging music video: the NOT-SURE song. It lists various relatable reasons for taking out a loan – then rejects them with its NOT-SURE wit. In the end, all decisions lead to the savings bank.