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Ladbrokes - Spring Carnival
31/08/2020
Post Production
Alexandria, Australia
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With Ladbrokes, it’s not just about the bet. It’s a peak behind the curtain into the world of obsessive preparation, ritual and research from punters who truly love the sport. The edit reflects the mathematical savants as they see the strings behind every jump, the nuances, the details, the whole picture. Here we see horse racing from a balls to the wall passionate perspective. It’s fascinating, wild, and genuinely rousing. For most of us on the casual side of the fence we’re immediately drawn in. Okay, so this is what it’s about.

 

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