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Nike - The Living Room Cup
11/08/2020
Advertising Agency
London, UK
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The Nike Living Room Cup – a weekly training challenge thrown down by a top athlete, from their living room to yours, all via Instagram.

Eight athletes over eight weeks, took on a simple, no equipment needed move, setting a benchmark for the world to beat. Cristiano Ronaldo kicked things off with ‘The Core Crusher’; subsequent challengers included Bebe Vio, Virgil Van Dijk, Castor Semenya and Rafael Nadal.

Dedicated workouts to help provide a competitive advantage during each challenge were also made available on the Nike Training Club app.

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