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IKEA - Silence the Critics
27/07/2020
Advertising Agency
London, UK
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IKEA entered the Christmas ad arena with a wonderfully ridiculous take on how we see the state of our homes over the holidays. The film shows a crew of everyday household objects come to life and perform a scathing diss track, about a place that clearly isn’t ready for festivities, before each one is eventually silenced by the ultimate comeback: some smart IKEA solutions.

The track was made bespoke by legendary Grime emcee, D Double E.

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