Why buy when you can borrow? We do it with music, holiday homes and movies. So why not cars? When you think about it, buying and owning a car is so much trouble. Subscribing to your own car with everything included takes away all the stress, and you still have it easily in front of your house. This is the revolution Carvolution is bringing to Switzerland. A new concept by one of Switzerlands top 15 most innovative startups that we had to launch and explain to the entire country. We challenged people to join the Carvolution: stop the hassle and just start driving. And we did not just challenge the rules of car ownership, we also challenged the rules of car advertising. 

No expensive glossy cars driving through endlessly boring landscapes, but a colorful upbeat and playful commercial that shows how you can -literally- take control back in your own hands. A design language that sets us apart, invokes action and uses the Carvolution logo and design codes to make a mark on the traditional car industry. Scene by scene we challenge old fashioned car rules and give the better alternative. Together these build a full story for TV and as takedowns each scene is a short and snappy thump stopper for social.