In the summer of 2017 smart started Carsino – the game show where you scrap your car, press it to a dice and then play with it in a giant game of dice against other car drivers in order to win a smart electric drive. Supported by international influencers we found thousands of drivers who wanted to go all in. The best four became our candidates and finally tossed their diced cars from a 6 meter high ramp at Bavaria Filmstudios in a big event that was streamed live on Youtube, Facebook and Twitter. Driven by an extensive social media campaign Carsino
became the first automotive campaign to not only change minds but exchange people’s cars.