Hooha is the tampon machine reimagined from start to finish. In addition to solving a basic human need, Hooha is innovation that fights for equality. We designed Hooha to push the fem-care industry forward and advance the entire male-dominated technology industry, too. From grungy gas stations to fortune 500 companies, even in 2019, women don’t have access to tampons in most public restrooms. Many of these clunky, coin-operated machines haven’t evolved since the 1960s. Hooha is beautifully designed so it’s not meant to hide in the bathroom, providing tampons to women when and where they need them.

In 2018, the inventor of Hooha needed a tampon on the floor of a major tech convention. But every tampon machine at the event was broken. Clearly, amid the greatest technological advancements across every other industry, women’s basic health needs are still ignored. To call attention to this inequality, a team of 6 designed and built Hooha and unveiled it exactly one year later at SXSW on International Women’s Day. Our goal for Hooha is two-fold. First, we want to raise awareness of the need for more women in technology. In an industry largely dominated by men, there's a lack of awareness and innovation when it comes to women's issues specifically because there's a lack of women with decision-making power. Secondly, we want to increase access to tampons in public restrooms globally. Every other technology has evolved to a cash-free way of life, but tampon machines are stuck in the past. We’re looking to change this through partnerships that will help us scale. Since launching Hooha at SXSW, we’ve received distribution partner interest from the world’s largest consumer packaged goods company, as well as the world's largest e-commerce company. Hooha has earned more than 158 million PR impressions in just a few short weeks and has been featured in the Wall Street Journal, Bustle, Adweek, CBS, and more.