Webuyanycar.com had emerged as a successful tech disruptor of the used car market. However, they had started to attract a reputation as being another dodgy car dealer.

Specifically they had created a model that often gave you a misleading price online.

They had lost customer trust.

There was a fear that Webuyanycar.com was sliding towards becoming the Wonga of the car market. As a result this brand perception needed to be reversed whilst at the same time keeping quote volumes at record levels.

We gave them Britain’s most trusted celebrity, Philip Schofield.

In this advert we see Phil showcasing his excellent martial arts skills. He has time to do this because of the time he's saved using Webuyanycar.com to sell his car.