The creative idea

Radio Tinnitus is a digital radio station that helped Tinnitus sufferers through audio therapy. Tinnitus sufferers could listen to our radio station, find a match to their particular tinnitus sound and then use that sound to help their brain to switch focus from the noise in their head to the noise on the radio. Once they had done this they could turn down/off the internal noise.

The strategy

• Target audience (consumer demographic/individuals/ organisations) The 50 plus million people who suffer from Tinnitus.

• Media planning : We used the best and only medium to bring these treatments to the masses.

• Approach : Radio Tinnitus was launched to do exactly that.

The execution

• Implementation : We launched Radio Tinnitus to bring audio treatments to the 50 million people around the world who suffer from this condition.

• Media channels and integration : The Digital radio station itself was the media channel.

• Timeline : Feb 4h 2019 - ongoing

• Scale The digital radio station is available in all countries.