Our kids are the least active generation in history and yet, physical inactivity goes largely unnoticed and not discussed. We decided it was time to do something drastic, something that people are unable to ignore. We put a child inside a box for hours in the middle of a busy street to let the public see what a typical school day looks like for our kids. We wanted to let the threat of physical inactivity speak for itself.

How did we do it you ask? We set up cameras so the viewer could experience what the kids felt and we captured real reactions from those passing by. The experience speaks for itself. This was shot, edited and delivered with breakneck speed to hit September 12, 2019 to raise awareness on Video Game Day and the negative effects of sitting.