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Canada Jetlines - Protest In the Sky
15/09/2019
Advertising Agency
Vancouver, Canada
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Most places in the world have a competitive airline industry. But Canada has two major airlines that inflate prices and do all they can to keep competition out. Unfortunately, the Canadian Competition Bureau has done nothing to stop them. So Jetlines, a new ultra-low-fare airline planning to fly in 2020, stood up for Canadians by sending the duopoly a message in the one place they thought they owned: the sky. Working with 18 skydivers we staged a protest, complete with protest signs, in the wild blue yonder. Seven of the divers wore go-pros and the ambitious event was filmed, edited and posted online, driving viewers to sign a petition to for more airline competition that was later presented directly to the Competition Bureau. 

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