Mona (Museum of Old and New Art) in Tasmania, Australia, is one of the world’s most notoriously controversial art galleries, exhibiting art that can be confronting and uncomfortable.

They’re proudly ‘not for everyone’. We decided to demonstrate ‘not being for everyone’ with a visceral challenge for viewers, just as the museum challenges visitors.

To see how it ends, viewers had to sit and squirm through a full two minutes as the playhead tracked left to right, with none of the usual ‘don’t skip this ad!’ tricks.