In January 2018 palm oil wasn’t well-known by the UK population, let alone the impact producing it has on delicate rainforest environments - a football pitch of virgin rainforest is destroyed every 25 seconds. This is despite palm oil being present in around 50% of all packaged goods, an eclectic selection ranging from chocolate to shampoo. Our aim was to change this situation, change attitudes towards palm oil and change corporate behaviour:

firstly by raising awareness of palm oil in the UK public (from a base of 65.6%)

then getting 200k supporters to sign our petition against dirty palm oil and register as supporters of our campaign

finally using that display of attitudes towards palm oil, encouraging corporations that produce, supply or use palm oil to eliminate deforestation in palm oil their supply chains.

RESULTS:

REACH & AWARENESS

80m+ views of film

267m+ on social, 82m engagements

800+ pieces of editorial coverage = reach 4.2 billion

UK awareness of what is palm oil up 7%, to 73.5% or an extra 4.6m people

RESPONSE PEOPLE

1.2m+ support Greenpeace petition, 84,000 converted to regular donors

1,000+ schools contacted Greenpeace for teaching materials (c. 250k school children)

Palm oil Google searches up 10,000%, Twitter mentions up 61,900%

1m+ signed an audience-initiated petition to get Rang-tan on TV

RESPONSE CORPORATE

Ocado introduced a palm oil-free aisle, searches for “palm oil-free” up 28%

Malaysia-based NGO the RSPO voted to incorporate 'no deforestation' into its principles

The world's largest palm oil trader, Wilmar International, 40% of the world's supply, promised to eliminate deforestation from its supply chain in a detailed action plan, citing Greenpeace’s campaign as a factor in that decision