This year, Kia isn’t just making a Super Bowl commercial. This year, Kia isn’t using any celebrities. This year, Kia begins a movement to honor the great unknowns: the hard-working people of America. Starting with the proud workers of Kia’s West Point, Georgia plant who build the new Telluride SUV. But it doesn’t stop there. The money that is saved by not paying celebrities will be used to create The Great Unknowns Scholarship to help deserving young people get a much-needed foothold in higher education.