Every year, the end of the NFL season follows the same routine. Two teams compete on the field while hundreds of brands compete off it. Verizon rewrote the playbook by introducing a third team made up of unlikely influencers — The Team That Wouldn’t Be Here — 11 current NFL players and a coach who wouldn’t be alive if first responders hadn’t received their emergency call. Our team had survived tornadoes, car accidents and childhood tragedies and gone on to become elite athletes because their calls for help were answered. Our players’ raw and emotional stories of survival became a 12-part film series and half-hour documentary, which they launched on their social channels while it aired on national TV — instantly taking over football conversations around the country. When America was only meant to be talking about the two Super Bowl teams, for the first time, a third team was on everyone’s mind.