senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Bauli - Giacomo's Plan
10/09/2019
Production Company
Milan, Italy
0
Share
Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound

This Bauli Christmas campaign is dedicated to the power of the classic Pandoro of Verona - a traditional sweet bread popular during the festive season - for bringing people together.


The plot captures the story of Giacomo, a brave and ingenious 8-year-old boy and Aldo, his 35-year-old neighbour. Giacomo puts all his energy towards his great desire to make his single mum Anna meet Aldo and make her happy. 


After some snowball throwing and a series of pranks, Aldo decides to talk to the parents of this naughty child. As soon as the bell rings, a mechanism is activated and, as if by magic, a Pandoro by Bauli ends up in his arms just as Anna opens the door. Giacomo observes the scene completely satisfied: from the meeting between the two, something special is born and everyone celebrates Christmas together with a slice of Pandoro.


"When you put your heart into it, anything can happen.” is the message of the campaign.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0