Refugee rights are a divisive subject post-Brexit Britain.

Currently there are some strict and unfair laws, that are pulling refugee families apart. People who have already been through so much are being forced to make an impossible choice - family, or safety in the UK. Amnesty International UK are on a mission to make the people of Britain take action to help change those rules, and bring families back together.

But it’s easy to feel disillusioned with the world. The news shows conflict, corruption and chaos. Everyone feels that the world is a mess, and there’s nothing they can do.

Amnesty International believes the opposite.

We know that against a sea of bad news, people can feel helpless and this leads to apathy.

Our unique guiding insight for Amnesty was that if we can make an individual feel part of a bigger collective, we can make a difference. We all have the power to make a difference, but that power lies in our togetherness, not in our separation.

We know that 99% of people don’t think things like murder, torture, illegal arms trading and imprisoning innocent people are ok.

And when the 99% act, there’s no stopping us. When the 99% act, humanity wins.

This year, to build on 2018’s public engagement, we encouraged the public to appeal to the Home Secretary directly to transform the law - and the lives of refugee families.

So we created the Family Free Zone on Southbank, prompting outcry and bafflement from the puzzled families.

Our surreal experience saw two security guards patrolling the area, telling families that they couldn’t enjoy the view, take pictures, chat or eat in the zone together. Instead, they must split up, and if they wanted to stay together then they were unable to pass through the zone.

The experience highlighted the ridiculous, cruel and seemingly arbitrary nature of the existing law, enraging and galvanising the public to sign a petition to call on the then Home Secretary, Sajid Javid, to amend the law himself.

We teased the activity on organic social to garner intrigue, before launching a few days later on paid social. Prompting huge online trending conversation, our audience were driven directly to a petition page to pressure the Home Secretary to change the law.

In press, there was a total 28 broadcast pieces published with a combined reach of 7,289,000. Metro online ran a lengthy interview feature with Amnesty celebrity spokesperson Juliet Stevenson which included a link to the petition and embed of the Family Free Zone video.

There were 6 further pieces in industry titles but most importantly the public took notice. Thousands saw the activation in Southbank and 1.5 million viewed Amnesty’s film- published to YouTube.

Supporting activity on organic social and influencer partnership meant that we had an organic socially-driven reach of 275,936 and paid impressions of 3,118,354.

To date the petition has had 39,857 signatures, proving the UK believes that all families, including refugee families belong together.