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John Lewis & Waitrose - Bohemian Rhapsody
09/09/2019
Advertising Agency
London, UK
0
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Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Animation

We’re at a school talent show. After an off-key performance… there’s a change in tempo. A familiar chorus breaks through the darkness; children’s faces are lit-up in torches… it’s Bohemian Rhapsody. Slowly more talent is revealed through carefully placed spotlights – a piano player in 70s flares, a drummer rising through smoke. It’s spacemen vs robots opera lead by a passionate school teacher. We see papier-mâché planets dangling from the ceiling through flashes of electrifying lightning, children pop up in the audience for the infamous chorus - all in front of a bemused dinner lady. The drama builds, and we see the back-stage hands that make this entire, incredible performance. Everyone counts. The finale reveals a lead guitarist on top of a giant rocket bursting through the auditoriums doors, and a pyrotechnics display around the whole cast. All demonstrating that when you’re part of it, you put your heart into it.

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Language:
English
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