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Columbia Journalism Review - The Fake News Stand
06/09/2019
Advertising Agency
New York, USA
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Agency / Creative

We made fake news tangible for the first time ever. We put sensationalized headlines from the Internet on the covers of what looked like real newspapers and magazines, and we distributed them at a newsstand in New York City. We conceived and crafted more than 20 original newspapers and magazines. Each had a unique name and layout inspired by a real publication. We meticulously designed each cover to look as real as possible. Each fake publication contained an insert that explained how to spot false news, prompting people to question what they were reading.

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