A short film turns tissue paper into real inspiration for bully victims. “TINY DOLL” is a biographical short film that chronicles the trails, tribulations and triumphs of Rika Ishige, Thailand’s No.1 either and MMA Champion whose fire to fight is fuelled by her childhood traumas. In a 6-minute long take, she takes the audience through the story of her life, from the early days as a small and delicate girl made bully victim to finding strength to conquer her fears and become an MMA Champion. With “TINY DOLL”, Kleenex not only breaks the category norm, but raises a much-needed awareness of bullying in Thailand, empowering Thai women to fight back while still preserving their soft and gentle nature. #GENTLENOTWEAK

International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as "Tiny Doll". A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand. Recent research shows that Thailand has the world's second highest percentage of children being bullied at school. According to the survey conducted by the Department of Mental Health, about 600,000 children are being bullied at school each year. In the film, the audience follows Rika’s story as she powers through adversity with her soft and gentle nature to overcome the bullies and become a martial arts champion.