Netflix were the go-to destination for binge-worthy TV series. But they had also started making big, blockbuster movies. Bird Box was their new scary thriller, fronted by Hollywood favourite Sandra Bullock. 

Netflix decided to launch this scary movie with a fun idea. The movie had birds in it, so why not ask talking birds to review the film? Introducing 'Birds Review Bird Box' - a campaign that was made for the internet and loved by social media. Picked up by Entertainment Tonight, the idea showed that scary movies can start fun conversations. At the start of 2019, it was all the internet was talking about. Including Kim Kardashian. 

Bird Box launched thousands of memes and is still the most successful Netflix movie launch ever.