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Dunlop - Run Towards Challenge
06/09/2019
Post Production
Seoul, South Korea
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Brand
Agency / Creative
Production
Post Production / VFX

The commercial was part of the Dunlop Campaign, ‘Run Towards Challenge’. The action-packed and powerful spot features Wang Qiang, one of China’s top female tennis players, and featured a full CG 360-degree world to show how Dunlop can elevate performance.

The main challenge was that the idea and concept was constantly evolving, and the world was initially a blank canvas.

The result is a unique, visual fantasy world.


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