The refreshed Where Everyone Plays 90” TVC is the flagship creative asset for the second campaign burst of Coca-Cola’s 3-and-a-half-year partnership with the Premier League. The advert celebrates the difference that makes the Premier League the best league in the world. Different teams, different genders, races, religions, and nationalities. Crucially the advert champions the fans and their love of the beautiful game. A love that unites the most tribal of sports. The advert was cast with 250 real fans lending the TVC an unquestionable authenticity that permeates every frame. The refreshed TVC contains a number of new scenes and also acts as a celebratory welcome to the Premier League for the three newly promoted teams. A number of the scenes include new celebratory talent, including Brian Deane and Delia Smith. Let's be ‘avin you!
