Tito’s Spokescart campaign marks the overhaul of the brand’s always-on paid media strategy, consisting of paid social and online video (OLV). The films, while crafted to be evergreen, are strategically deployed to strengthen Tito's relevance and consideration across diverse, seasonal usage occasions. Since its mid-January launch, the campaign reached an astounding 61.9 million impressions on paid social media. On the other side of paid media, OLV garnered 13.1 million impressions in just January and February alone, a time historically slow for spirits brands. And beyond the paid media landscape, Spokescart films have received overwhelmingly positive sentiment in the press and social media, including fans’ expressing unprecedented excitement and love for Tito’s brand marketing.
Background on each spokescart story:
DOG PARK: A meeting of strangers turns into a party, when the Tito's Spokescart surprises an unsuspecting group of dog owners with Tito's cocktails and a pneumatic tennis ball cannon for their K-9 companions.
BUBBLE BATH: Boredom sets in after a tired man draws himself a bath. Suddenly, the Tito's Spokescart gracefully interrupts his lukewarm soak to deliver a Tito's cocktail, effervescent bath bombs and candle-lit ambiance.
POOL: Two best friends get sweet, sweet relief from a heatwave when the Tito's Spokescart defies physics and rolls on water to bring them Tito's cocktails, and ready made shade.
CAMPFIRE: A young-love couple struggles to keep their literal and metaphorical flame alive when they are rescued by a kind stranger, the Tito's Spokescart, bearing gifts of firewood and hot cocktails.
