In a powerful three-part promo for her latest song, Genesis, British singer songwriter RAYE touches on her own mental health struggles, social issues, and the importance of human connection. Raw, honest and refreshingly original, this captivating seven-minute-long music video, takes the audience on a dynamic journey which the singer describes as “deeply personal”.

Genesis explores themes of rebirth and self-discovery, reflecting RAYE'S resilient personal and artistic journey. It's culturally significant as it draws on biblical symbolism while addressing contemporary issues like diversity, equity, and inclusion, as well as mental health, body image, and social media's impact. It emphasises representation by featuring a diverse cast and highlighting marginalised voices.

The video shifts across genres, addressing external pressures, internal battles, and broader social issues, including a tribute to the NHS. DoP David Wright responds brilliantly to the complexity of Dominique and RAYE's brief, with cinematography that spans from darkly cinematic to mock-TV ad colourful to off-the cuff doc style.

Genesis stands as a powerful commentary on identity, social justice, and the ongoing struggle for equality in the music industry, and achievement in production alone is something to be commended.