senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
PayPal - Rainbow Six Esports Community Series
04/09/2019
Advertising Agency
London, UK
0
Share
Agency / Creative
Production
Music / Sound

PayPal partnered up with Biborg to position itself in the gaming and esports ecosystem on a long-term basis. Biborg used its knowledge of the sector, its access to publishers and a network of partners and esports experts to accompany the brand in an ambitious strategic partnership with Ubisoft and Tom Clancy’s Rainbow Six Pro League and Majors. Using this expertise, the agency is leading the brand in the launch of a communication campaign that responds to fans demands for authenticity. 


After creating a one-minute film, titled "To All of You" to announce the partnership in November 2018 at the Pro League Season 8 finale in Rio de Janeiro, Biborg and PayPal launched "All Invited", the first episode of a web documentary - The Six Unit, a Rainbow Six Esports Community Series - which celebrates the different actors of the Rainbow Six Siege Pro League: players, both pro and amateur, cosplayers, shoutcasters and fans. This first episode premiered in February at the Six Invitational in Montreal and aired on Twitch the day of the finale, reaching a global audience of 300,000 in total. 


The second episode, titled "All Dedicated" was released on April 11th 2019, launching just before the APAC Finals on April 13th and 14th in Sydney. 


The third episode "All Accessible" was released on May 10th 2019, one week before the Pro League Season 9 finals which were taking place in Milan. 


The fourth episode "All Supportive" was released on August 9th 2019, the week-end before the Six Major which was taking place in Raleigh (USA). This episode celebrates the Rainbow Six Siege Community and how they support each other. 


The three other 2 minute episodes will be published on YouTube and Twitter throughout the year in conjunction with big events in seasons 9 and 10 of Tom Clancy’s Rainbow Six Pro League and Majors. 

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0