https://www.instagram.com/p/C_tyX9Wzylt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Here are some snippets from Entropico’s recent work with Google for their ‘AI Explored’ films. Director @genkaiser and her team created a series of videos that delve into the intricacies of AI, LLM’s, and how they work in Google’s marketing products. We shot thousands of stop motion frames over 12 days, across 2 different sets, all in Entropico's studio. The videos also saw us employ a combination of 3D animation & motion graphics.

In these small segments, our design team’s beautiful work is on display with the fictional shoe brand ‘STEPZ’ created specially for the videos. “Crafted with a retro-inspired aesthetic, the Footprint® combines classic design elements with a modern twist. Its smooth, flowing curve and rounded shape evoke a nostalgic feel, celebrating timeless fashion trends while adding a touch of old-school charm. This distinctive spiral not only highlights the brand’s commitment to high-quality footwear but also reflects its enduring impact”.

PROD STATS

 Thousand of frames of stop motion and dozens of hours of 3D

• 24 takes of Rube Goldberg Machine to get 2 usable takes/the one that made it into the Final Cut 

• Shot on Canon 

• 12 day shoot 

• Modular shoot 

• Card work was all done by magician, Jackson Aces