​The filming of the Renault commercial in Argentina was an enriching experience that took place over 7 days in some of the country’s most iconic locations. Throughout this intense week, our team traveled across various cities and areas, each with its own character and charm, including Purmamarca and the surrounding region in the province of Jujuy, Bariloche, Mar del Plata, and Buenos Aires. The logistics behind this project were one of the biggest challenges, requiring meticulous planning to ensure that the entire team was in the right place at the right time to capture the essence of each location. While the climates and environments varied significantly from one location to another, what truly tested our adaptability was the sheer diversity of these landscapes. This project is not just a commercial; it’s a testament to the deep connection between Argentina and its automotive history. The roads we traveled during these 7 days are an integral part of the country’s landscape and cultural legacy. In each city and area, we found something unique that contributed to the visual narrative of the piece, from the serenity of Bariloche to the vibrant energy of Buenos Aires. The final result reflects not only the beauty of these locations but also the dedication and effort of the entire team. Through this shoot, we captured the essence of what  automobilism means to Argentina: a blend of tradition, innovation, and passion. Beyond the images, this project celebrates the spirit of a country that continues to move forward, honoring its past and looking with hope towards the future.​